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In the age of global business intercultural insensitivity is not only foolish it is expensive.

Greg Storti
Arabia for Executives...  

In a contribution to SWR1 series "Islam – so close, so strange" Stephanie Dötzer reports about particularities of working in the Arab Region. Read the transcript or listen to the piece.

Attracting Arab Tourists To The Black Forest...  

Pforzheim, December 10, 2008. At an information event organized by the Chamber of Commerce Zeina Matar lectured on intercultural aspects. Heiner Kunold reported on Baden-Radio SWR4.

A Window for a Different Glance...  

Stuttgart, August 16, 2008. Ruba Anabtawi interviews Dr. Zeina Matar on Deutsche Welle.

Your Benefits

  • You learn about the Arab mentality and increase your cross-cultural competence toward Arab partners

  • You gain confidence and improve your personal relationships with Arab partners

  • You experience greater appreciation by your Arab interlocutors, and therefore gain a competitive advantage

  • You get to know the pitfalls in communicating with Arabs, and save costs due to fewer failures

  • You convey a better image of your organization

  • You get quick and reliable support in building German-Arab contacts through an Arabia expert

  • You increase productivity, efficiency and motivation of your employees

  • You are best prepared for the visit of Arab corporate guests

Consider our references