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In the age of global business intercultural insensitivity is not only foolish it is expensive.

Greg Storti
Arabia for Executives...  

In a contribution to SWR1 series "Islam – so close, so strange" Stephanie Dötzer reports about particularities of working in the Arab Region. Read the transcript or listen to the piece.

Attracting Arab Tourists To The Black Forest...  

Pforzheim, December 10, 2008. At an information event organized by the Chamber of Commerce Zeina Matar lectured on intercultural aspects. Heiner Kunold reported on Baden-Radio SWR4.

A Window for a Different Glance...  

Stuttgart, August 16, 2008. Ruba Anabtawi interviews Dr. Zeina Matar on Deutsche Welle.

Consulting for
the Arabic

Zeina Matar, 2014:
Business Culture Arabic
Gulf States (in German).

Successful with Arabs in

  • communication
  • negotiation
  • cooperation

With nearly 370 million inhabitants, the Arab countries constitute a vast market
bordering Europe.

However, it is the enormous cultural, rather than the relatively minor geographical distance
which shapes Arab-European relations.

This cultural distance as well as widespread clichés and stereotypes of the „other“ often make communication difficult.

Successful communication for long-term business relationships is based on
knowing and respecting each other’s values and learning patterns of behaviour
and expression that avoid giving offense to one another.

International success comes with intercultural competence - gained through knowledge, experience and training.

Zeina Matar Intercultural Consulting brings the cultural values and features
of the Arab and Islamic countries closer to you, helping you reach your goals through increased cross-cultural competence.

Consider your benefits  

Get to know more about our services