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In the age of global business intercultural insensitivity is not only foolish it is expensive.

Greg Storti
Arabia for Executives...  

In a contribution to SWR1 series "Islam – so close, so strange" Stephanie Dötzer reports about particularities of working in the Arab Region. Read the transcript or listen to the piece.

Attracting Arab Tourists To The Black Forest...  

Pforzheim, December 10, 2008. At an information event organized by the Chamber of Commerce Zeina Matar lectured on intercultural aspects. Heiner Kunold reported on Baden-Radio SWR4.

A Window for a Different Glance...  

Stuttgart, August 16, 2008. Ruba Anabtawi interviews Dr. Zeina Matar on Deutsche Welle.

Selected
Publications








Zeina Matar, 2014:
Business Culture Arabic
Gulf States (in German).
More at Conbook  
Matar Z, 2014: Geschäftskultur Arabische Golfstaaten kompakt: Wie Sie mit Geschäftspartnern, Kollegen und Mitarbeitern aus den Arabischen Golfstaaten erfolgreich zusammenarbeiten. Conbook Medien, Meerbusch, 120 S. The book offered by Amazon  
Walter C, Matar Z, 2014: Healthcare Germany. George Simons International, Santa Cruz, USA, (in press). www.diversophy.com  
Matar Z, 2009: Doing Business with Gulf Arabs. George Simons International, Santa Cruz, USA. www.diversophy.com  
Matar Z, 2007: Es beginnt mit Neugier – Vielfalt macht den Unterschied – Miteinander leben an Grundschulen. Lehren und Lernen, 1/2007, 16-17.
Matar, Z, 2007: Diversity makes the difference. Involvment of parents at schools – A project at the Wilhelm School in Stuttgart Untertürkheim. In: Landeshauptstadt Stuttgart Stabsabteilung für Integrationspolitik (ed.) European Symposium – Schools facing intercultural challenges, 28 February – 3 March, 2007, Stuttgart
Matar Z, 2006: Doing Business with Levantine Arabs. George Simons International, Santa Cruz, USA. www.diversophy.com  
Matar Z, 2006: I like living in Stuttgart because it constantly surprises me. In: Schuster, W (ed.) Wir sind Stuttgart – We are Stuttgart; Hohenheim Verlag, Stuttgart, Leipzig, 200-205.
Matar Z, 2005: Module Internationalization of Start Ups. ELFE Project – E-Learning for Female Entrepreneurs, Hochschule Karlsruhe – University of Applied Sciences. Project's website (in German)  
Matar Z, 2000: Book Review of R.D.Lewis: When Cultures Collide. London, Nicholas Brealey, 1996. Sietar Europe Newsletter 2000/2, 17.
Matar Z, 1997: Ibn Abbad. In: Selin M (ed.), Encyclopaedia of the History of Science, Technology and Medicine in Non-Western Cultures. Kluwer Academic Publishers, 401.
Matar Z, 1997: Ibn Tawus. In: Selin M (ed.), Encyclopaedia of the History of Science, Technology and Medicine in Non-Western Cultures. Kluwer Academic Publishers, 436-437.
Matar Z, 1989: Translation of "A letter to Kahlil Gibran" and "Something About Wali Al-Din Yakin" by Ziyadah M. In: Arkin M and Shollar B (eds.) Longman Anthology of Literature by Women - 1875-1975, Longman 1989, 252-254.