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In the age of global business intercultural insensitivity is not only foolish it is expensive.

Craig Storti
 

















 

Selected
Publications





Zeina Matar, 2015:
Business Culture Arabic
Gulf States (in German).
More at Conbook  




Walter u Matar, 2018:
Intercultural Communication in Healthcare (in German).
Springer Gabler  
Matar Z, Purohit R, Shubhanshu S, 2020: Global Rejig. George Simons International, Santa Cruz, USA. www.diversophy.com  
Walter C, Matar Z, 2018: Interkulturelle Kommunikation in der Gesundheitswirtschaft. Springer Gabler, 102 S. The book offered at Springer  
Matar Z, 2015: Geschäftskultur Arabische Golfstaaten kompakt: Wie Sie mit Geschäftspartnern, Kollegen und Mitarbeitern aus den Arabischen Golfstaaten
erfolgreich zusammenarbeiten. 2nd Edition, Conbook Medien, Meerbusch, 120 S.
The book offered by Amazon  
Walter C, Matar Z, 2014: Healthcare Germany. George Simons International, Santa Cruz, USA. www.diversophy.com  
Matar Z, 2009: Doing Business with Gulf Arabs. George Simons International, Santa Cruz, USA. www.diversophy.com  
Matar Z, 2007: Es beginnt mit Neugier – Vielfalt macht den Unterschied – Miteinander leben an Grundschulen. Lehren und Lernen, 1/2007, 16-17.
Matar, Z, 2007: Diversity makes the difference. Involvment of parents at schools – A project at the Wilhelm School in Stuttgart Untertürkheim. In: Landeshauptstadt Stuttgart Stabsabteilung für Integrationspolitik (ed.) European Symposium – Schools facing intercultural challenges, 28 February – 3 March, 2007, Stuttgart
Matar Z, 2006: Doing Business with Levantine Arabs. George Simons International, Santa Cruz, USA. www.diversophy.com  
Matar Z, 2005: Module Internationalization of Start Ups. ELFE Project – E-Learning for Female Entrepreneurs, Hochschule Karlsruhe – University of Applied Sciences. Project's website (in German)