. .

In the age of global business intercultural insensitivity is not only foolish it is expensive.

Craig Storti


Dr. Zeina Matar

consultant for
A consultant for intercultural communication, Zeina Matar was born in Beirut, Lebanon – a country always considered as a bridge between East and West.
She studied in Beirut and in New York, and obtained her PhD in Near Eastern Languages and Literatures from New York University. She is business fluent in your language and that of your Arab partner, as well as in German and French.
Zeina Matar has years of experience in project management in research and teaching, as well as professional and life experience in Middle Eastern, European, North American and Australian cultures.
Since 2001 she has been freelancing as a consultant for intercultural communication and international cooperation with an emphasis on the Arab countries, Germany, Australia and the USA.

Career Milestones

Since 2010
Teaching and lectures at the Baden Württemberg Academy of Administration and Economy (Verwaltungs-und Wirtschaftsakademie Baden Württemberg, VWA) and University of Cooperative Education (Duale Hochschule Baden Württemberg, DHBW)
2004 - 2012
Teaching and lectures at the University of Karlsruhe – University of Applied Sciences
Since 2001
Working as a freelance consultant for intercultural communication
1987 - 1991
Researcher at the Oriental Seminar of the Johann Wolfgang Goethe University (Frankfurt/Main)
1986 - 1987
Lane-Cooper Fellow – Research year at the Oriental Seminar of the Johann Wolfgang University (Frankfurt/Main)

Education and Training

Since 1999
Further education in methods and didactics of intercultural communication
1983 - 1987
MA and PhD in Near Eastern Languages & Literatures at
New York University (NYU)
1978 - 1982
Study of History, Archaeology and Islamic Art at the
American University of Beirut (AUB)